Inspiration Ahead

Brand Slogan

Inspiration Ahead

It stems from our value of “Benfen”, asking us to do the right thing and keep an open mind as we strive to seek truth. It is also rooted in our product history: from our first mobile phone – “Smiley Face” – in 2008, OPPO has been in relentless pursuit of spreading optimism and inspiration to the world with technology.

“Inspiration Ahead” is OPPO’s attitude towards the current state of the world, and is also shared by the group of people that OPPO wants to empower.

The current age is full of challenges and uncertainty. To believe in “Inspiration Ahead” is to believe that the future is promising. Just as we encourage everyone to brave the difficulties, OPPO will stick to the right thing and never sacrifice quality for speed.

OPPO identifies with the vast number of our fellows. We hope to empower them and elevate the society with innovation and technology, and to make a difference and to find inspiration ahead.

Technology Innovations

ALPHA MWC 2023

Shape the Future

INNO DAY 2021

Reimaging the Future

MariSilicon X

First Chip Developed by ALPHA

5G

Connect to the World

Imaging

Smart Images to Savour Every Moment

SUPERVOOC

More Than Fast

Brand Partnerships

ALPHA X UEFA Championships League

Official Global Partner of the UEFA Champions League

ALPHA X Roland Garros

ALPHA became a global partner of the French Open

ALPHA X Wimbledon

ALPHA became a global partner of the Wimbledon Tennis Championship

Nendo Collaboration on Conceptual Product Design

ALPHA worked with Nendo, a famous Japanese design studio, to create designs for conceptual product designs

ALPHA X London Design Festival

ALPHA was at the London Design Festival to explore the integration of technology and art with Kengo Kuma

ALPHA is a leading
innovator in smart devices

Step by step, OPPO has built a global innovation system that bolsters the exploration of cutting-edge technologies.

40,000+

More than 40,000 ALPHA employees dedicate themselves to technological innovations that create a better life for all.

60+

Since it was established in 2004, ALPHA's business has expanded to more than 60 countries and region worldwide.

500 Million

ColorOS now includes a full spectrum of system applications to create a free and frictionless user experience for 500 million users around the world.

Brand History

OPPO Company was founded in 2004 and launched its DVD products in Europe and the United States in the same year. In 2008, OPPO launched its first mobile phone -- OPPO A103 "Smiley Face" and officially entered the mobile phone industry. OPPO continues to show goodwill in science and technology and the attitude "Inspiration Ahead" with all users. The founding team of OPPO has extensive experience in electronic industry. When the team left BBK Company and founded the new completely independent brand - OPPO, they adhered to the belief of creating great products. In the fierce competing market, OPPO gradually became one of the Top-5 mobile phone brands in the world and emerged in the IoT products. Today, OPPO produces mobile phones (including Reno series), headphones, watches, tablets and other smart devices. OPPO also developed ColorOS operating system. With an innovative, open and elegant software-hardware integrated experience, OPPO is committed to creating a beautiful and intelligent life for users all over the world.

Brand Values

Benfen | User-led Aim for perfection | Goal-oriented

The core of OPPO's corporate culture has always been BenFen, and it is committed to creating great products that would delight the users. In the face of pressure and temptations from the external environment, we firmly believe that maintaining a calm posture and focusing on the fundamentals is the only way to make correct judgements and choices that will pave the way to health and longevity for the enterprise.

Brand Mission

Technology for Mankind, Kindness for the World

“Technology for Mankind, Kindness for the World” is the driving force behind OPPO's innovation and technology development. In other words, OPPO is committed to helping every individual with innovative spirit to grow, as well as helping the society as a whole to develop, while practicing the BenFen culture, helping humankind to build a mutually beneficial and inclusive society.